our ethos
fresh ideas. sharp service


Every talented ‘zester’ has a wealth of experience in hospitality marketing and communications. Zesters push the communication boundaries. We think big. We create big. We communicate big.

Yet we pride ourselves on being a small team that never forgets the reality of business, the importance of delivering great service and meeting deadlines on budget.

Consider addzest as your favourite refreshing cocktail: double parts creative juice and fresh ideas, with equal measures of service and knowledge, mixed with passion, a twist of zest, and a sprinkling of fun.


strategic director

An astute marketing professional with over 20 years' travel, hospitality and leisure campaigning under her belt, Sarah is passionate about the consumer / brand experience.

Her favourite resort is JW Marriott Camelback Inn Resort & Spa, Scottsdale.


account director

Service-driven to the core, Catherine has blazed the hospitality-marketing trail client- and agency-side for 20 years.

Her favourite travel experience was a return journey on the Orient Express.



Creative big-hitters don't come cleverer than Claus. An art director for numerous integrated agencies, his desk groans with the weight of awards.

Claus's favourite getaway destination is Florence.



Andy's name has graced the creative output of some of the biggest brands on the planet, including a clutch of heavyweight names in travel and hospitality.

His favourite cocktail is vodka martini.



Eddie solves creative problems by applying the kind of unique thinking that makes mere mortals swoon. And he's done it for an indecent number of household names.

Eddie's favourite bar is Harry's Bar in Venice.


marketing consultant/ operations director

With 15 years marketing experience in leisure, hospitality, professional services and technology, Ian's mix of agency and client experience provides him with a unique understanding of the client-agency relationship.

His perfect holiday would be split between Naples in Florida, and Vancouver Island


design & artwork

Bringing a wealth of design experience to global travel and hospitality brands, Melissa has a natural flair for catching the eye and imagination of travellers the world over.

Her favourite chef is Kopapa on Seven Dials.


design & artwork

John thrives under the pressure of tight deadlines, and has been turning creative concepts into great designs for an enviable list of hospitality clients for more than two decades.

His favourite hotel is Watergate Bay Hotel.

And if you need some extra specialist ‘juice’, we call on our colleagues in the House group, which includes Souk Advertising, Souk Response and PR services. You get the right team at the right time at the right cost.

  • I have worked with addzest on several marketing projects with the goal to raise the brand awareness of the Marriott brands in the UK and Ireland. True professionals, a deep knowledge of the UK medial platform and experts in the field of communication and CRM. They champion out of the box thinking and provide solutions outside the norm. Osama Hirzalla, Vice President Brand Marketing & eCommerce Europe at Marriott International
  • I have known and worked with addzest for a number of years. They have extensive experience within the hotel, travel and hospitality sectors. Their marketing insight and intuition are both impressive and results orientated, with exciting creative ability that is also budget conscious. Gillian Popeck, Director at Good Prospects, The Prospect Group
  • I want to thank you for your contribution to our successes this year. I think we should be proud of what we have achieved. Ian Burke, Chief Executive, Thistle Hotels
  • Many thanks for your strict follow-up and advice throughout the campaign. The results of the campaign were very good. Again, Many thanks for a great job. Osama Hirzalla, Regional Vice President – Brand Marketing, Marriott Hotels International Ltd
  • Sarah has a rare combination of strategic and creative skills and is extremely organised. She is also excellent at all aspects of client service and account handling, being a pleasure to work with whilst maintaining total control of the project in hand. Sue Whitehead, Director of Marketing, Venice Simplon Orient Express
  • It is often to easy to overlook an opportunity to express appreciation... so may I say thanks now. There can be no doubt that our limited funds are being utilised in the best possible way and the efforts put into the campaign by you and your team is, as ever, total. Barry Prior, Manager UK & Ireland, Maersk Air
  • NH Hoteles have worked with addzest for a number of years now on both ad-hoc and strategic projects including events and multi-channel communications.

    Their wealth of experience within the hospitality industry together with their flexible working approach allows us to tap in to their creative & marketing juices as and when needed. Above all, they listen to us and understand us in order to provide us what we need. Alan Jaramillo, Director of MICE Sales, NH Hoteles
  • I was very impressed with Sarah's ability to manage the strategic requirements of our growing global business, whilst balancing the more pragmatic tactical needs of the 3 offices and their various target segments against tight budgets and deadlines. Dean De Beer, CEO, Tristar Worldwide Chauffeur Services